The new Foundation Murrindindi

Application of a rebrand

Our client, Foundation Murrindindi, formerly the Marysville and Triangle Community Foundation (MTCF), was embarking on a new strategic direction. Having previous worked with MTCF on their communications strategy, they again sought assistance from JAW comms. We led a collaboration with specialists from The Xfactor Collective to support them in their strategy refresh (Shift The Needle) and subsequent rebrand (Taylor & Grace).

JAW Comms then updated the comms strategy and applied the brand - from editing and updating their website to reflect the new organisation and new strategy, to applying the new branding to their key assets.

We liaised with IT providers for a seamless launch of Foundation Murrindindi on the agreed date and applied basic SEO to ensure the site showed up in results. We coached and supported the Foundation Murrindindi team to embed the new direction and new look, by providing user-friendly templates for collateral like brochures and social media content, and delivering WordPress training and a thorough guide for future reference at the project handover. 

"A very huge thank you for all of your help, patience, intellect and creativity throughout this whole process."

  • Robyn Hill, EO Foundation Murrindindi
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