Marketing copy: The Big Issue
Leveraging marketing opportunities through partnerships
In 2014, Jaw Communications worked with three great organisations – FRRR, Origin Foundation and The Big Issue. A partnership between FRRR and one of their valued donors gave rise to the opportunity to develop an advertisement for one of FRRR’s giving programs – to be published in the popular commuter publication and social enterprise, The Big Issue.
The aim was to introduce FRRR to a wide audience, and encourage workplace giving and donations from individuals into a valuable program that helps rural kids get off to a good start.
