Website project wins Gold Quill Award of Merit

In mid-2019, JAW Communications was engaged to refresh and update the website for Food River Station, a business selling an education unit used in schools which focuses on sustainable Australian agriculture.

We are pleased to announce that this project was awarded an IABC Gold Quill Award of Merit in the category: Communication for the web.

This is the above the fold view of the website homepage.

In refreshing the website, we needed to ensure it reflected the founder’s ethos and vision; enhanced the user experience; promoted the product, and was set up to be easy for the owner to make future content edits, as well as managing marketing and ecommerce activities.

The judges’ commented that the project’s success was “due to the effort of the team to fully understand the client and subject matter, the audience requirements and the business case.”

The judges’ comments continue:

“The sample shows that the agency went beyond a standard refresh and created an interactive, informative and helpful website for an audience that has little time to dig around for details. The content was poignant and direct and without patronizing and overselling. Dr. Van Hemert’s message was authentic and meaningful…as evidenced by the results. The final product was an incredibly powerful tool to connect sponsors with a cause and teachers with instruction – the portal portion linking to resources is well-orchestrated, straightforward and easily accessible.”

“This entry was well done and a pleasure to review. The narrative was succinct, the objectives clear and [the website] provided the opportunity for a user experience. I can’t help thinking what an great investment this was for your client!”