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This article first appeared on XFactor Collective’s Campfire Community blog. So, you’re convinced that it’s a good idea to write (or record) a regular blog (yay!) and you know the key things to include (if not, check out our recent post for a checklist).   So, what you should write about? As every organisation is different, and every content marketing…

This article first appeared on the XFactor Collective Campfire Community blog. We all know that there are so many benefits to blogging (or vlogging) and that it’s something that we should all do, but what makes a good blog.  What keeps people coming back to your site and ensures you get inquires about your services? Below we…

This article first appeared on the XFactor Collective Campfire Community blog. Whether you’re an established not-for-profit organisation, a or a one-person business, blogging should be part of your marketing strategy. But if you’re not a writer, it may seem a bit daunting! So, we’ve put together a three-part guide to blogging, based on years of…

JAW Communication’s Principal Consultant & Managing Director Julie Weldon offers her advice for communicating a restructure on the XFactor Collective blog. “While the long-term impacts of COVID continue to unfold, we are already seeing organisations having to review their strategies and the reality of their goals and aspirations, and respond to significant changes in both…

JAW Communication is a member of the XFactor Collective – an Australian-first community, of and for social changemakers. In response to COVID-19, the XFactor Collective has conducted a National Impact+Need Research Study, to support the social purpose sector with a program of free support and advice, called RESET 2020. Our own managing directer Julie Weldon features in…

Rebranding Branding is a podcast by Darren Taylor, founder and MD of brand agency Taylor & Grace. It’s also a book that Darren co-authored with award-winning novelist, Mark Schreiber. In this podcast episode, Darren asks “Are you communicating effectively internally?” and explores how brand can be a helpful anchor for internal communications during COVID-19 and beyond. He…

This insight from JAW Communications was included in Fundraising and Philanthropy Magazine’s “Get Match Fit for 2020” editorial feature in December 2019. It is an excerpt from a round up of tips for clients from 15 specialists from The Xfactor Collective social impact community. From a communications perspective, start by getting your team on the…

Well, this has been a long time coming! Welcome to JAW Communications Insights – this is a project that we have been very keen to work on and even more keen to launch. On this page, we will share articles that we have written and resources we have created. Our articles relate to communications industry…